Pulp Fiction star to front Virgin’s broadband campaign

Virgin Media has drafted in a celebrity face, in the form of Pulp Fiction star Samuel L Jackson, to front its first TV advertising campaign for 50Mb broadband.

The TV campaign will be launched tomorrow night, during the football coverage of the third-round FA Cup tie, between Liverpool and Preston North End.

Speaking to the Guardian, Ashley Stockwell, managing director of brand and marketing at Virgin Media, said: “50Mb is a massive leap forward for the broadband market and promises to transform the way people interact and entertain themselves online.

“Samuel L Jackson is an unmistakably powerful voice to deliver our message and bring the impact of ultrafast broadband right into people’s living room.”

Virgin Media’s 50 Mb broadband service is currently the fastest available on the broadband market. The faster speeds should provide an unrivalled level of service for Virgin broadband customers who will be able to download films in just over three minutes, TV shows in a minute and music albums in 11 seconds. However, for the privilege, Virgin ‘broadband only’ customers may have to pay up to £51 per month. Cheaper 50Mb broadband packages are available to Virgin customers who subscribe to other products, such as a landline phone.

In the TV campaign, Jackson stands in front of a bright wall of lights which portray Virgin Media’s fibre optic broadband network. Jackson says: “It is 2009. Remember the time when the internet revolution really happened.”

You can see the new broadband advert on the Guardian website. Here is an old Virgin Media broadband ad featuring L Jackson: